Crafting process
35 years crafting the World’s finest custom fit golf clubs
Bespoke clubs that start with you.
We start with you, that's our point of difference. Utilizing our patented fitting technology, we determine your specifications before your custom set is built. Our philosophy is to build your set in a manner similar to how a bespoke Savile Row tailor would craft a custom tailored suit for you. Measurements are determined first, materials and flourishes come next and then our craftsmen will meticulously build your set to fit you perfectly. The result? Clubs with impeccable fit and finish that allow you to perform to the best of your abilities.
We balance our golf clubs using part weight.
When we craft a client’s custom fit set, we begin by selecting the appropriate shaft flex and shaft weight. We weight sort all shafts to +/- 0.5 grams. After matching the shafts we trim them to the appropriate finish length.
We then match club head weights to achieve the desired swing weight. One point which differentiates us from other companies is that we have never, and will never use lead, weight pins or other added material to balance our golf clubs. Most companies profess that putting weight down a hosel is important, but we do not believe it makes sense. Adding weight down the hosel does not help the golf club’s performance, as it moves the finished center of gravity more toward where the weight is added.
We do not use swing weight as a selling point but rather for quality control purposes. When we are crafting a custom set we check and double check that each club is within +/- a half a swing weight point. Swing weight is not a measure of weight but rather a measurement of inch ounces of torque (leverage). For instance, regarding swing weight, if you place the weight toward the grip or toward the club head, the swing weight will be different. Variables that affect swing weight include club head weight, grip weight, shaft weight, length of the club and lie angle of the club. The longer the golf club, heavier the swing weight. Every inch in length is equivalent to approximately six swing weight points. When club lie angle is changed the swing weight will change accordingly also.
We then match club head weights to achieve the desired swing weight. One point which differentiates us from other companies is that we have never, and will never use lead, weight pins or other added material to balance our golf clubs. Most companies profess that putting weight down a hosel is important, but we do not believe it makes sense. Adding weight down the hosel does not help the golf club’s performance, as it moves the finished center of gravity more toward where the weight is added.
We do not use swing weight as a selling point but rather for quality control purposes. When we are crafting a custom set we check and double check that each club is within +/- a half a swing weight point. Swing weight is not a measure of weight but rather a measurement of inch ounces of torque (leverage). For instance, regarding swing weight, if you place the weight toward the grip or toward the club head, the swing weight will be different. Variables that affect swing weight include club head weight, grip weight, shaft weight, length of the club and lie angle of the club. The longer the golf club, heavier the swing weight. Every inch in length is equivalent to approximately six swing weight points. When club lie angle is changed the swing weight will change accordingly also.